Welcome to the A – Z video series of business growth and welcome to M = Maximisation.
Strategically, the primary purpose of a business is to acquire, maximise and retain the right customers. Everything that contributes to this is an investment, anything which doesn’t, is a cost.
Maximising your existing customer relationships is a fundamental component of your AMR strategy; Acquisition, Maximisation, Retention.
Watch the M = Maximisation video to find out why…
The Key Takeaways from this Video:
- {2.43} Acres of Diamonds story – are there acres of diamonds in your backyard?
- {5.15} When you find your acres of diamonds, nurture them, add real value and make a difference
Resources Mentioned in this Video
- Sign up for your free chapter from Built to Grow: The fundamentals of business growth: Your AMR strategy
- Blog Series:
- Built to Grow book
- Read all about the A-Z series of business growth
- Sign up to the series and get it direct into your inbox every Friday
