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Home > Blog > The A – Z of business growth: P = Profit

Tuesday 15th May 2018

The A – Z of business growth: P = Profit

Welcome to the A – Z video series of business growth and welcome to P = Profit.

A-Z business growth: P = Profit

You may have heard the express: ‘Revenue is vanity, profit is sanity and cash is reality’. Managing the interdependencies between revenue, profit and cash – driving top line revenue growth, focusing on overheads and cost base whilst managing the cash requirements of the business – is fundamental to delivering accelerated, sustained and profitable business growth.

But another factor to consider is how you can link pay cheque to purpose to really help drive profits.

The Key Takeaways from this Video:

• {1.38} Shift your focus away from revenue and on to gross & net profit and the ratios aligned to your industry / sector
• {2.35} Understand where your gross & net profit is today and where you want it to be is the starting point for your business growth plan
• {2.53} Why linking pay cheque to purpose will help drive profits

Resources Mentioned in this Video

• Check out other videos in the A-Z series of business growth
Watch C = Cash and why cash in business will stifle growth
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