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Home > Blog > The A-Z of business growth: O = Outside In

Tuesday 1st May 2018

The A-Z of business growth: O = Outside In

Welcome to the A – Z video series of business growth and welcome to O = Outside In.

A-Z series of business growth

Great businesses think ‘Outside In’, not ‘Inside Out’.

The customer is the focal point of everything they do. They never lose sight of why they set up business in the first place or why they exist. When you see a high performing organisation the customer is at the epicentre.

The Key Takeaways from this Video:

  • {0.45} Amazon case study: Why does Jeff Bezos describe Amazon as a day 1 business?
  • {2.13} Strategically, the primary purpose of a business is to attract, maximise and retain customers. Everything which contributes to this is an investment, anything which doesn’t is a cost.
  • {4.02} Businesses start out thinking ‘Outside In’ but overtime they lose sight and start thinking ‘Inside Out’. Watch out for these warning triggers that you could be doing the same.
  • {5.18} Are you thinking ‘Outside In’ or falling into the trap of “Inside Out’ thinking?

 

Resources Mentioned in this Video

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