Here’s the link to 7 fatal mistakes to avoid when growing and scaling your business: Part 1, if you missed it.
This month, I reveal the final three mistakes: #5 Growth addiction through acquisition, which overlooks the actual profit drivers of maximisation and retention; #6 The brutal productivity truth: for every £1 spent, are you aware of the multiplier return—or loss?; and finally, #7 Knowing and not doing is worse than not knowing in the first place.
If you haven’t already, download the full report – 7 fatal mistakes to avoid when growing and scaling your business, full of insights, strategies, hints and tips to help you avoid these mistakes in your business.
7 Fatal Mistakes to Avoid when Growing and Scaling Your Business
#5 FATAL MISTAKE: Acquiring a new customer can cost 5 to 25 times more than keeping an existing one. Increasing retention by just 5% can result in a 25% to 95% rise in profits. And here’s the kicker: selling to an existing customer has a 60–70% success rate. With a new one? You’re down at 5–20%.
Still focused on hunting the next customer instead of maximising the ones you’ve already won?
If those stats haven’t grabbed your attention, they should. Because this is the secret key to unlocking accelerated, sustained, and profitable growth. Most business leaders are unknowingly hooked on growth addiction — pouring resources into constant new customer acquisition, while ignoring the real profit engine hiding in plain sight: Maximisation and Retention.
Attract the right customers with clarity and purpose. Maximise every relationship, every opportunity, every pound of value. Retain with consistency, delivering an experience that makes you irreplaceable.
Growth doesn’t happen by chance. It happens by design.
#6 FATAL MISTAKE: In today’s ultra-fast, competitive landscape, understanding the direct impact of your investments is crucial. For every pound your business spends, what return is it generating?
This question lies at the core of the productivity challenge—a vital assessment that can enhance profitability and growth.
Productivity measures how efficiently your organisation turns inputs (such as people, capital, marketing, and materials) into outputs (goods or services). It reflects your business effectiveness and directly influences your bottom line.
Solving the productivity challenge isn’t about spreadsheets or KPIs—it’s about mindset, momentum, and multiplying impact.
Every pound you spend is a decision—a decision to move the needle, or miss the mark. When you embed a culture of continuous improvement, harness the right technology, and align spending with strategy, you’re not just managing productivity—you’re driving profitable growth.
The businesses that win don’t just track ROI—they demand it. So the question is simple:
Are you squeezing every ounce of value from every pound invested? Or are you funding inefficiency without even realising it?
Make productivity your multiplier.
#7 FATAL MISTAKE: Many leaders are suffering from the ‘FTI syndrome’… Failure to Implement.
You now face a positive challenge and opportunity to avoid falling into this trap. The positive challenge is this: You now possess conscious awareness of the 6 FATAL mistakes that trip up many business leaders and organisations, potentially leading to catastrophic failure.
For over two decades, I have had the privilege of collaborating with business leaders and meeting some exceptionally knowledgeable and intelligent individuals whose true accomplishments do not fully reflect their talent and ability.
Why does this happen? Because they have failed to turn knowledge into action. You have to take MASSIVE ACTION.
The full report encompasses all the game-changing insights, strategies, and questions you need to conduct a step-by-step forensic audit of your business’s maturity. It will enable you to address both your thought processes and actions, ensuring you have robust systems, processes, and performance metrics to tackle these seven fatal mistakes.
When you implement, embed, and ensure that all the ideas, strategies, and tools discussed in the report become the very foundation of your business and the standard way you operate, you will create a business designed for growth.
