A spray and pray approach will not cut it in today’s market, but most business owners and leaders approach market potential as a random series of moves that may or may not pay off. A key step is to ensure alignment of your business purpose, your aspirational goals and growth strategy with the potential in your market. In other words, does the overall market size and the opportunity that exists exceed your business growth aspirations?
Many businesses talk about the customer being at the centre of their thinking and behaviours and yet in answer to the simple question; is there a specific leader responsible for customer experience in your business, the response is often a resounding 'NO'. Words and actions are often misaligned. ‘We need to look at our business through the eyes of our customer’ or ‘we need to place our customers at the heart of our business’ are often two statements that fall off the back of a ‘customer experience’ conversation or focus. But what do they actually mean, and more importantly, how can you make this a reality so you’re not just paying lip service.
Many business owners and leaders struggle to channel their thinking into ‘ownership or leadership thinking’ that focuses their actions on working “ON’ their business, and not just ‘IN’ it. It’s an easy trap to fall into as the daily demands will usually win. But if you want to identify meaningful outcomes and actions for business growth, you need to know what you should focus on and what should warrant your attention.
A performance ability blip is an important concept for you to be aware of. You see, when you set goals, milestones or even have a vision of somewhere you want to get to, either personally or professionally, it usually requires learning or doing something new or at least different. If it doesn’t then I’d question whether you’re stretching yourself enough (but that’s a different blog post!). So an ability blip is the downturn in performance you’ll experience while you adopt this new skill, approach or way of thinking. Recognise and look out for it from now on, and be prepared to hold your nerve and work through it. The rewards are worth it on the other side of your performance ability blip.
Skills and tools alone are not enough to win in this game of life. What makes the difference is your growth mindset that enables you to make the most of them. The key to success and the key to failure is that you become what you think about. Those of you who follow my work will know I talk passionately about the importance of a growth mindset and how, by unlocking your mindset, you unlock your potential, and believe me, we should not underestimate the power of our mind. So in this week’s blog, I want to demonstrate the direct correlation between what you think and ultimately what you do, and how your thoughts become your reality.
Following the launch of RISE, the #1 question I get asked the most is ‘Which chapter is my favourite?’. And without a shadow of doubt my reply is always chapter 8, mortality motivation. Now, a chapter on mortality – death – may feel like a conversation stopper not starter, but honestly, it’s the chapter that still stops me in my tracks 18 months after I initially drafted it. Whilst I’m not predicting my death any time soon, I am intensely aware of the value of time. So whilst each chapter in RISE is jam packed full of strategies, tools and ideas for you to start living the life you were meant to lead, chapter 8 – mortality motivation – makes you realise you’ve actually got only one shot at life, and it’s down to you to make it a good one!
You might have heard the saying that most people overestimate what they can do in a year but underestimate what they can do in a lifetime. Goal setting and implementing goals is the bridge between your current reality and your future vision. It is one of the most liberating, empowering feelings when you know your life has purpose and direction and daily you’re taking actions to turn your goals into reality.
Your mindset, whilst incredibly powerful, does not actually care what you think; whether success or failure; a concrete, worthwhile goal or confusion, misunderstanding, fear or anxiety. It’s all the same to the human mind, which is happy to manifest either in abundance simply following your freewill and the programme you choose to run. So with this in mind, pardon the pun (!), are you in need of a mindset reboot?
All choices you make have a consequence. Even choosing to do nothing has an impact. The reality is that the quality of your life is in direct proportion to the quality of the choices you make every day. And it’s not just the big life decisions that truly shape your destiny. It’s the small incremental choices that really make the difference. The compound effect of those small choices every day will have an exponential impact on the quality of your life.