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What people are saying about the book

"This book is straightforward, factual and to the point. Any Leader responsible for business growth should read it! A blueprint full of practical ideas and tools to inspire you into action"

Craig Donaldson - Chief Executive Officer, Metro Bank (RANKED NUMBER ONE IN GLASSDOOR’S HIGHEST RATED CEO 2016)

"Now more than ever Business Leaders need a model that works, is simple and covers all bases. From earnings growth, to people and talent strategies, to deeper customer relationships, in this book finally we’ve got one"

Paul Thandi - CEO, NEC Group

“Royston is an inspiring and practiced business leader. His book transcends other management books, by walking us through a practical, simple, yet dynamic framework that really works in unlocking the potential to grow your business. The framework provides clarity on what vision, strategies and measures really matter in achieving growth goals and Royston’s commentary helps agile and progressive thinking. At a time of digital revolution this has never been more critical”

Louise Swain, CEO, Alliance Homes